The world's most vibrant businesses succeed because they sit at the center of a deeply engaged community. In his Bold Talk, Duct Tape Marketing's John Jantsch argues that building a vibrant community is the greatest objective of any business. An alchemy of founder clarity (who exactly are we, and what are we truly doing in this world) and culture (getting it right so that employees are fully engaged) combine to create great business communities.
Clarity + Culture = Community
John Jantsch has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. In this talk he discusses examples from different industries, geographies and company sizes with one thing in common. Truly great communities.
John is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world.
John’s blog was chosen as a Forbes favorite for marketing and small business. His podcast, a top 10 marketing show on iTunes, was called a “must listen” by Fast Company magazine. He is a popular presenter of workshop and seminars for organizations such as Microsoft, eBay, American Express, Verizon, and HP.
His practical take on small business is often cited as a resource in publications such as the Wall Street Journal, New York Times, and CNNMoney.
John's Slides:
Sketch Notes:
Graphic recording by Kingman Ink.
John Jantsch is Founder, Duct Tape Marketing. You can follow him on Twitter at @DuctTape
INBOUND 2013, attended by over 5,500 inbound marketers, entrepreneurs, and executives, included an INBOUND: Bold Talks experimental storytelling stage. We will publish each talk right here in the Opinion section until all 36 are online.
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Originally published Dec 10, 2013 8:00:00 AM, updated January 18 2023