Open, an agency in Toronto, just put out this video called "The Marketers Anthem," which basically takes the mickey out of what marketers do for a living, sending up the ridiculous lingo and jargon that infects our business -- stuff like ROI, KPI, call to action, and so on.
The video sends up all the crazy stuff that marketers do, like adding "-vertising" to the end of words, producing ads for juice that make people cry, inventing cookies that we can be friends with. "Oh, God, we're friends with a cookie!"
If you work in marketing, some of this stuff might cut a little too close to home. What's more, you'll realize that, nutty as this video might be, it still only scratched the surface.
Check it out.
Originally published Dec 16, 2013 12:21:00 PM, updated January 18 2023