You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year's emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete redesign of Google+.

The only certainty in the SEO world -- or, really, the digital marketing world -- is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. And not only that; it has left many unsure which best practices may now actually actively harm their organic search strategy.

He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.

It's easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether -- and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider.

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.