Social selling is part activity, and part reputation. If you're writing insightful comments on your prospects' blogs, responding to their tweets, and liking their shared content, you're got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a picture of you from prom, you can't really call yourself a social seller.
If you'd like to start a social selling initiative in earnest, you should begin by revamping your LinkedIn profile. Just as you're researching potential buyers on LinkedIn to learn more about them, they're looking at your profile to judge if they'd like to do business with you. Don't ruin great messaging and positive interactions with an outdated, sparse, or inappropriate profile.
So what should your LinkedIn profile look like? We put together an infographic that breaks down the ideal social selling LinkedIn profile, section by section. Stride into 2016 with social selling style.
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Editor's note: This post was originally published in December 2014 and has been updated for comprehensiveness.