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When it comes to spending time marketing yourself on social networks, you're constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it?
It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily, LinkedIn is not a network to write off. It's an extremely powerful and fast-growing professional networking tool.
To make sure we're all using it to its full potential, Ethos3 pulled together some very useful, very tweetable quotes in the infographic below.
(PS: The HubSpot Sales blog is giving away 50 free LinkedIn profile makeovers this month! Click here to enter.)
33 Tweetable LinkedIn Tips
1) Before a presentation, update your LinkedIn profile; attendees will review it to assess your credibility. — Ethos3
2) Transform a generic link to your website into a call-to-action, especially on company profiles. — Entrepreneur Magazine
3) Create entries for every role you have performed within each job title. It's okay to have overlapping dates. — Forbes
4) Share high-quality information with your network to create connections that become alliances. — Reid Hoffman
5) The ideal length for LinkedIn long-form posts is 500 to 1,200 words. Tailor length for your audience. — Small Business Trends
6) Skip the "How do you know this person" step. Click "Connect" from search results, instead of profiles. — Sylvan Lane
7) Want another company or user to see your LinkedIn status updates? Use @mentions when you post. — HubSpot
8) Don't be a wallflower. Your profile is 5x more likely to be viewed if you join and are active in groups. — LinkedIn
9) When introducing yourself, don't be self-centered. Be generous, genuine and focus on the other person. — Emmie Martin
10) Looking for a new job on LinkedIn? Don't let your boss know; turn off your activity broadcasts. — Career Outcomes
11) LinkedIn users who update their profiles regularly get more job offers than peers who contact recruiters. — Rimjhim Dey
12) Censor yourself. If you wouldn't say it in a job interview, don't say it in a LinkedIn group, or post. — Tech Republic
13) Schedule time to be active on LinkedIn. Review your profile, monitor updates, participate in discussion. — The American Bar Association
14) Evernote and LinkedIn integrate. Organize business cards, LinkedIn info, and networking notes in one place. — Evernote
15) Use your LinkedIn profile as a sales tool. Add a short video about your company to your profile. — Salesforce
16) Add value to LinkedIn groups: Share visual presentations that will interest group members. — Jay Baer
17) Profiles with pictures are 14x more likely to be viewed. Use a professional image with a neutral background. — LinkedIn
18) Avoid profile buzzwords, such as "creative" and "motivated." Minimize adjectives. Emphasize verbs. — Business Insider
19) Don't use the automated invitations message: "I'd like to add you to my professional network on LinkedIn." — The Daily Muse
20) LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience. — Buffer
21) The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. — Social Media Week
22) Company updates with images have a 98% higher comment rate than updates without images. — LinkedIn
23) Download LinkedIn's Connected app; it's designed to simplify professional relationship development. — Jillian D'Onfro
24) You are unique. Prove it. Use a creative headline instead of defaulting to your current job title. — Marketing Sherpa
25) Help recruiters, prospects and potential partners find you; use keywords throughout your LinkedIn profile. — U.S. News
26) Successful LinkedIn content often provides ready-to-use takeaways in a list format. — Andrey Gidaspov
27) Follow Dan Pink's lead; he reprised a post "3 Tips for TED speakers" for LinkedIn's publishing platform. — Daniel Pink
28) Endorse people you respect. Send a thank-you message when someone endorses you. — Jeff Bullas
29) List volunteer experience on LinkedIn; 42% of hiring managers value it as much as formal job experience. — LinkedIn
30) LinkedIn groups provide one of the best personal branding opportunities you have with social media. — Forbes
31) Struggling to fill a role in your company? Instead of hiring a recruiter, join LinkedIn's Recruiter service. — N.Y. Times
32) Share original content: "Content is now viewed 6x more than jobs-related activity on LinkedIn." — Jason Miller
33) Use visuals; embed SlideShare presentations and infographics into your profile and long-form posts. — Social Media Examiner
