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Where: Day Stage

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HubSpot at SXSW Content Feed

13 Paid Search Pitfalls That Kill Your Conversion Rate
Tuesday, Aug 23, 2011 Sarah Goliger
Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible. Trada’s webinar , "13 Ways You’re Killing...Read More
4 Helpful Tools for Identifying the Right Keywords
Tuesday, Aug 16, 2011 Sarah Goliger
The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that choosing the right...Read More
Hiring an SEO Firm? A Cautionary Tale
Wednesday, Feb 2, 2011 Peter Caputa
This is a guest post by Todd Hockenberry. Todd is the owner of Top Line Results an Orlando, FL business-growth advisory firm specializing in delivering top line revenue growth at small to medium sized companies, with a special focus on manufacturing firms.  This is a story of how a...Read More
Benchmark Data: PPC Used For Traffic and Lead Generation
Monday, Oct 25, 2010 Jeanne Hopkins
This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub . I am frequently asked whether it’s worth budgeting for PPC, or whether to put all of the money into organic search. My answer is...Read More
Free Ebook: Understanding Blog, Social Media and Search Engine Usage by Industry
Wednesday, Sep 1, 2010 Adam Blake
The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from ...Read More
Blog Better with an Editorial Calendar and Style Bank
Tuesday, Jul 20, 2010 Beth Dunn
Okay, so you've decided to start blogging, or to get serious about the blog you have. Congratulations! So you sit down at your desk, rest your fingertips softly on top of your keyboard and... Nothing. What on earth should you write about? It's an old question.  Business...Read More
How to Crowdsource Online Marketing Within Your Business
Thursday, Jul 15, 2010 Maggie Georgieva
“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. As the inbound marketing and communications specialist...Read More
Glossary: 39 Blogging Terms to Know
Monday, Jun 7, 2010 Rebecca Churt
Ever hear people throw around terms like RSS or .XML and you wrinkle your forehead in confusion but nod your head because you don't want to admit that you haven't a clue? This blog post will lift some of that mystery by covering the ABCs of blogging's most important terms. 39 Commonly Used...Read More
SEO Is Evolving: What Should Your Business Do Now?
Monday, May 24, 2010 Kirsten Knipp
The following interview with Paul Taylor of Webmarketing123 is the 5 th and final interview in our recent series about the evolution of SEO.  Ultimately, all our experts have agreed that SEO has changed dramatically over the past 10 years (about as long as the concept has existed) and will...Read More
Spilling SEO Juice - 3 Dos and Don'ts for Writing Great Page Titles
Wednesday, May 19, 2010 Christopher Haddad
Page titles are one of the biggest factors that search engines look at when trying to figure out what a given page on your website is all about, so keep these simple Dos and Don'ts in mind the next time you're optimizing your website. Dos 1. Be Specific Every page on...Read More
Keyword Optimization: The Cure for Search Overload Syndrome
Friday, Jul 17, 2009 Magdalena Georgieva
Microsoft's Bing suggested that we suffer from search overload syndrome. If that's true, marketers have a lot of work ahead of them in terms of keyword optimization. Business owner in the liquor industry Fran Murdy recently got a preview of that work. "I'm in desperate need of help to find...Read More
HubSpot TV - HubSpot Holidays and the Gift of Beef
Saturday, Dec 20, 2008 Rebecca Corliss
  HubSpot TV Episode #20 - December 19, 2008 Like HubSpot TV? Subscribe in iTunes !     Intro How to interact on Twitter - @karenrubin @mvolpe Remember to subscribe in iTunes - http://itunes.hubspot.tv Thanks for the feed back on content in the iTunes...Read More
So You Call Yourself an SEO Guru? Figure This One Out.
Thursday, Oct 2, 2008 Rick Burnes
If you're reading this post, we probably don't have to tell you that page-title keywords are a key part of search engine optimization for any site. But how do you quantify that importance? How much impact do optimized keywords actually have? We want to know what you think. More specifically,...Read More
Help! No One's Searching For My Products and Services
Thursday, Aug 28, 2008 Ellie Mirman
Great. You're the #1 search result for cross-platform infrastructure cluster visualization software. That's exactly what you sell. All set. Except... nobody's actually searching for that phrase (except you, when you're checking your keyword rank). You're not getting any traffic or leads or...Read More
Friday Links
Friday, May 9, 2008 Joseph Bamber
Here are some great articles from links.hubspot from the past week: How to Handle Negative Comments "But what happens when you get a negative comment? One that throws you off, crosses the line or just generally seems like the person made an appearance to stir the pot? Let’s discuss." ...Read More