May 13, 2013 at 4:30 PM
Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly.
Months are no longer tracked and measured on the 31st. Instead, each day stands alone as
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April 12, 2013 at 2:00 PM
Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”
April 2, 2013 at 9:00 AM
There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. How? I figured we could start by explaining the math behind some common metrics we use every day -- or at least every month.
January 30, 2013 at 9:00 AM
January 15, 2013 at 9:00 AM
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