Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.
This week, I come to find they haven't learned a damn thing.
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This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today!
In 1946, America had only 12 TV stations broadcasting to the public. With a single TV spot, advertisers could sit back and relax, knowing their ads would successfully pummel their marketing messages into the minds of almost all of America.
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Jeff Rosenblum is a co-founder of Questus, a digital marketing agency with offices in San Francisco, New York and Brea, Calif., whose clients include Suzuki, General Mills, Capital One, and Universal Orlando.
He’s had a lot of success in the advertising world, so I was a bit taken aback when I met him for the first time and he immediately
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It seems even harder to avoid advertisements at the movies now. Remember that intense National Guard commercial from a couple of summers ago ? It felt like you were watching a movie trailer for the next G.I. Joe movie: the intense choir music, army men creeping out of murky waters wielding science fiction-esque guns. As opposed to the other seemingly endless commercials that play before a movie in theaters, this larger-than-life commercial grabbed your attention because you expected it to be a movie trailer. And you were probably more willing to sit through this advertisement to see what this entertaining movie trailer-like commercial was all about.
Let's face it: there's quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” But we tend to agree with marketing blogger
Eric Anderson's perception
that ad targeting is actually good for both marketers
and
consumers. The reason consumers don’t realize this is because the targeted ads themselves aren't often designed with the consumer in mind.
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