June 18, 2013 at 12:30 PM
This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place.
You have no problem writing a post once you have an idea, but coming up with the idea in the first place can be the hardest part.
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I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she's so good at lists that her editor keeps her doing those instead.
I’ve told my friend that she has been blessed with a gift, that she should forget writing boring
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June 10, 2013 at 9:00 AM
I'm going to tell you a little story, but before I do, a warning: It ain't pretty.
It's a perfectly fine Thursday afternoon. I'm going about my business, happily editing a blog post, when I get an email from the head of HubSpot's legal department. Oh boy.
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June 9, 2013 at 9:00 AM
You're smart. You're already aware that content plays a huge role in today's world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites -- but the rest of the world is still catching on.
June 7, 2013 at 2:32 PM
And when I say 40% of your article goes down the drain, what I really mean is most readers only get about 60% of the way through any given article you write. As a content creator, you might be experiencing that maddening/frustrating/what the hell am I doing all this writing for feeling right about now. All of the above sentiments ring true for me, at least.
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