47% of Marketers Test Time of Day for Email Sends [Data]

by Jeanne Hopkins

Date

September 29, 2011 at 8:00 PM

Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing.

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6 Awesome Email Marketing Powers of the P.S.

by Jeanne Hopkins

Date

June 27, 2011 at 9:00 AM

P.S. As a copywriting tactic, the P.S. has made its way from standard direct mail copy to email marketing copy. Two paragraphs, a couple of links, and a P.S. to bring it all home has the ability to effectively reinforce message, create urgency, and generate value.

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4 Tips for Creating Content and Driving Social Media Sharing

by Angela Bray

Date

May 11, 2011 at 9:17 AM

Part three of the Lead Generation webinar series covers how to turn your company into a “lead magnet.” Moderated by Andrew Gaffney , DemandGen Report editor, PropelGrowth Editor Candyce Edelen and HubSpot ’s Director of Marketing Jeanne Hopkins discuss how to build content and share it with social media. Highlighted are the top questions asked by attendees.

Social sharing
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Big Love: 5 Tips for Happily Married Blogs, CTAs & Landing Pages

by Magdalena Georgieva

Date

November 4, 2010 at 8:00 AM

Marriage between blog cta and landing pages While in most cultures marriage unites two loved ones, in the world of online marketing marriage should exist between all entities. The more elements from your site you connect, the happier your "household" will be.

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