47% of Marketers Test Time of Day for Email Sends [Data]

by Jeanne Hopkins

Date

September 29, 2011 at 8:00 PM

Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing.

describe the image
Read More

Longer Tweets Generate More Clicks on Twitter [New Data]

by Dan Zarrella

Date

September 27, 2011 at 11:00 AM

Over the course of the last few years of presenting data about Twitter, I've been asked a few common questions that, at the time, I didn't have the data to answer. One of the most common questions asked has been regarding click-through-rates (CTR).

tweet len ctr
Read More

Shelf Life of Social Media Links Only 3 Hours [Data]

by Pamela Vaughan

Date

September 8, 2011 at 9:00 AM

shelf lifeWhen it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. New research from URL shortening service bitly focuses on how long a link is "alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared. 

Read More

Half of Shoppers Spend 75% of Time Conducting Online Research [Data]

by Pamela Vaughan

Date

September 2, 2011 at 9:00 AM

We spend a lot of time talking about marketing transformation here at HubSpot. The concept is that the way people have traditionally shopped for products and services has changed. More and more, especially today, they turn to the internet -- search engines, blogs, and social media -- conducting online research to help them make purchasing decisions.

etailing importance of online research to shopping sept111
Read More

5 Time-Saving Tools to Add to Your Twitter Tool Belt

by Jeanne Hopkins

Date

August 22, 2011 at 5:03 PM

describe the image This is a guest blog post by Leo Widrich, co-founder of Buffer , a Twitter publishing application. He writes Twitter Tips every week on his blog.

Twitter is upping its game considerably. A recent $800m investment followed by several acquisitions of various apps were the first signs.

Read More

Search the Blog

Subscribe by Email

Subscribe by RSS

Follow HubSpot