Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing.
When it comes to link sharing in social media, it turns out it's not about where you share it -- it's about what you share. New research from URL shortening service bitly focuses on how long a link is "alive” before people stop engaging with it and whether it matters what kind of content it is or where it was shared.
We spend a lot of time talking about marketing transformation here at HubSpot. The concept is that the way people have traditionally shopped for products and services has changed. More and more, especially today, they turn to the internet -- search engines, blogs, and social media -- conducting online research to help them make purchasing decisions.