Reaching subscribers at the right time can be the difference between getting your emails clicked and having them ignored. And the only certainty in determining the optimal time to send is by testing.
We've all gotten automated marketing emails that feel like they were conceived and constructed by a robot. It's a pretty crummy experience for the recipient and typically just as ineffective for the sender. Even when you're sending to thousands, emails should be a personal interaction. So how do we ensure that our emails stay tailored to the individual at the other end of the digital line.
There's a common misconception among many marketers that email is dying in the face of social media marketing. While social media is a hot marketing channel, this opinion couldn't be farther from the truth. In fact, when used effectively, email marketing and social media can actually have a long, happy, and fulfilling marriage.
According to data released this month by the Pew Internet & American Life Project, 92% of adults use search engines, with 59% using one on a typical day. But what's most compelling is that, despite the significant growth in social media usage over the past several years, search and email are still on top as the most popular online activities.