HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats, an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit). One of the key findings was around which tactics marketers rely on most...and what they rely on least.

Yesterday, the location-based social network announced it is starting to pull major events into its databases to enable users to check-in not just to venues, but also to specific events occurring at those venues. So a check-in to that movie theater in town becomes a check-in to that movie theater to see Harry Potter, or whatever movie is tickling your fancy on that day. And a check-in to that performing arts center becomes a check-in to see the Katy Perry concert, saving you the effort of typing it in manually.

Here are five key ways to use QR codes in your marketing to increase leads and improve ecommerce targeting and conversions.

This past Saturday, the Ames Straw Poll was held in Iowa, which is the first test of the Republican candidates’ organizational strength in their quests to gain the Republican Party’s nomination for president. The event takes place each summer before the year of the presidential election. The winner of this year’s poll was Michele Bachmann, and many believe her internet marketing strategy , which focused on encouraging Iowa residents to attend the event to vote, was the key to her success.

You plan for months and months to make sure everything runs smoothly for your event . You are in regular contact with your speakers, you have worked with the caterers for many years and know they are reliable, and your guest list has far exceeded your expectations. So what could go wrong? Even the most experienced event planners have to deal with problems that arise during an event. But there are ways to plan for issues in advance.