On this week’s Marketing Update, Karen Rubin and Mike Volpe discuss BREW Bus, Google’s hypocrisy, Dr. Pepper using controversy to get attention, and 50 Cent trading meals for likes.
Imagine this scenario: You're ready to become an inbound marketing machine. You've created an awesome new ebook that will help your business generate tons of leads, and you've readied your social media accounts to promote your new offer. To make sure your new campaign is a hit, you decide to rally the troops. So you send out a calendar invitation for the first meeting to gather your teammates and plan your ebook launch.
Special guests Brian Whalley and Janet Aronica hosted last week’s episode of Marketing Update. Brian and Janet discussed new LinkedIn company features, Steve Jobs, rooftop QR codes, the state bar of Wisconsin encouraging inbound marketing, and how few marketers target US Hispanics with Spanish-speaking Facebook pages.
This week on the Marketing Update, Karen and Mike sit down and talk with their guest Anne Holland, the publisher of WhichTestWon.com. Anne shares her expertise and opinion on this week’s most talked about topics, including PETA.XXX and Facebook’s ‘TimeLine’.