Over a year ago, I wrote about P&G's plans to lay off over 1,600 of their workforce because they'd wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.
This week, I come to find they haven't learned a damn thing.
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May 16, 2013 at 5:00 PM
He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.
It's easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether -- and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider.
May 16, 2013 at 3:00 AM
When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound.
Google's big I/O conference launched today, with a raft of product rollouts and introductions, including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a
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