When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was ... indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.
May 24, 2013 at 9:01 AM
If you had to market a final season premiere of a TV cult classic that wouldn't appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not. You’d have to buckle down and get creative to reach such a niche, digital audience.
May 23, 2013 at 4:00 PM
The promise of social media was once "one-to-one engagement" and "relationship building" ... but somehow "building a relationship" in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted.
How the heck did this happen?
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May 22, 2013 at 5:22 PM
Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.
A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.
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“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.
In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% said they had used social media to sell.
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