Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible.
Trada’s webinar
, "13 Ways You’re Killing Your Conversion Rate" lists some of the pitfalls that could cause your paid search campaign to take a turn for the worse. Make sure you steer clear of these harmful tactics.
The key to
successful SEO
is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. The good news is that
choosing the right long-tail keywords
for your website pages is actually a fairly simple process.
This is a guest post by Todd Hockenberry. Todd is the owner of
Top Line Results
an Orlando, FL business-growth advisory firm specializing in delivering top line revenue growth at small to medium sized companies, with a special focus on manufacturing firms.
This is a story of how a small manufacturer of niche capital equipment for large energy companies got taken to the cleaners by their SEO “expert”.
October 25, 2010 at 5:00 PM
This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub .
The chart above shows the effectiveness of PPC objectives according the survey respondents to MarketingSherpa’s 2011 Search Marketing Benchmark Report – PPC Edition . Almost 50% of respondents to MarketingSherpa’s PPC survey said PPC was very effective in increasing lead generation. So if your objective is to increase leads, then you should definitely look into PPC. According to this report, the same can be said for increasing website traffic and generating online sale revenue.
September 1, 2010 at 11:00 AM
The four most important social media channels to marketers are Twitter, Facebook, LinkedIn, and YouTube (See the 2010 State of Inbound Marketing for data). But which one(s) are the most active for your industry? HubSpot recently analyzed 33 industries to find out. An overview of data from our new ebook, the Online Marketing Opportunity Report is displayed below:
Inbound Marketing Blog Feed
