Ah, the elusive prospect. You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke 'em with a stick?
First of all, that's a veritable "no" to the stick thing. And fortunately, there are a handful of tools available to help you identify prospective customers and find out what topics and content are most interesting to them.