February 21, 2013 at 9:00 AM
Ah, the elusive prospect. You know they're out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke 'em with a stick?
First of all, that's a veritable "no" to the stick thing. And fortunately, there are a handful of tools available to help you identify prospective customers and find out what topics and content are most interesting to them.
January 15, 2013 at 12:45 PM
December 28, 2012 at 9:00 AM
One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month:
“We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”
December 11, 2012 at 9:00 AM
"Who, me? More landing pages, you say? But I've already got some of those floating around my website." Sure ... BUT WHERE ALL THE LEADS AT?!
Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important. But are you creating enough of them to really scale your lead generation efforts?
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