April 5, 2013 at 2:00 PM
Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?
March 25, 2013 at 2:00 PM
Finally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.
March 19, 2013 at 4:30 PM
Content is king, right? Everybody says that, so it must be true ... right? Well, to a certain degree, it is. But content on its own is worthless unless it's high quality, relevant, personalized, and delivered in context.
During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, content played an even more important role: With inbound marketing strategies applied, that content was given context.
March 14, 2013 at 9:00 AM
Hey baby, let’s get personal.
Settle down! I'm just talking about with our marketing!
One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers on an individual level. Then, along came inbound. Cue fireworks. Meticulously segmented fireworks. Now, all we need to segment our marketing efforts is a CRM system, some time, and a few tips on where to start.
February 27, 2013 at 4:30 PM
Inbound marketers have jumped on the idea of using social media to spread content, and generate traffic and leads. But is your sales team making the most of all the social media tools and features out there? Maybe. Maybe not.
Believe it or not, social media can be utilized all the way through the bottom of the sales and marketing funnel, helping your sales organization close more deals, more easily. And the best part? Social networks are coming out with little new features all the time that make Sales' life easier. So cozy in and take a little tour with me on some of the social features you may -- or may not -- know about that could help close some more sales before the end of the month. And please, share your cool social tools and tips with us in the comments!
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