Imagine this scenario: You're ready to become an inbound marketing machine. You've created an awesome new ebook that will help your business generate tons of leads, and you've readied your social media accounts to promote your new offer. To make sure your new campaign is a hit, you decide to rally the troops. So you send out a calendar invitation for the first meeting to gather your teammates and plan your ebook launch.
Special guests Brian Whalley and Janet Aronica hosted last week’s episode of Marketing Update. Brian and Janet discussed new LinkedIn company features, Steve Jobs, rooftop QR codes, the state bar of Wisconsin encouraging inbound marketing, and how few marketers target US Hispanics with Spanish-speaking Facebook pages.