May 15, 2013 at 2:00 PM
We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you're unfamiliar with NPS, it's a customer loyalty framework that evaluates, on a scale of 0-10, the degree to which people would recommend your company/product to others.
May 13, 2013 at 4:30 PM
Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly.
Months are no longer tracked and measured on the 31st. Instead, each day stands alone as
Read More
April 2, 2013 at 9:00 AM
There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. How? I figured we could start by explaining the math behind some common metrics we use every day -- or at least every month.
March 21, 2013 at 9:00 AM
More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report). Because of this, 73% of executives don't believe Marketing drives demand and revenue, according to the Fournaise Marketing group study.
Read More
February 27, 2013 at 9:00 AM
So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media "experts" say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it.
While it’s a good idea to experiment with various social networks, you also need to make sure you’re following your analytics closely to assess if your efforts are aligning with your company’s goals, reaching your intended target audience, and actually moving the needle.
Inbound Marketing Blog Feed
