This is a guest post by Ashley Jane Brookes of HootSuite, the social media dashboard. Follow her on Twitter @ashjbee.
September 30, 2011 at 1:00 PM
This is a guest post by Ashley Jane Brookes of HootSuite, the social media dashboard. Follow her on Twitter @ashjbee.
An important part of any event is making sure you're using the right
metrics
to determine whether or not your event was successful. A common misconception is that event attendance alone determines whether or not your event was successful. Although attendance is indeed a useful piece of data, there are many other aspects of your event you should also measure.
February 7, 2011 at 8:00 AM
Today, it is highly debated whether the old rules of measurement still apply to modern marketing. But there is no doubt about the importance of the newly emerging metrics.
Inbound Marketing Blog Feed
