June 18, 2013 at 8:00 AM
The IRS lists that there are over 1.1 million nonprofit organizations in the United States -- so nonprofit marketers, like the rest of us, have their work cut out for them. Getting people to care deeply enough about an issue is extremely challenging, particularly given the number of emails, invitations, and requests most people get on a daily basis. So, how does a nonprofit stick out from the pack?
May 27, 2013 at 9:00 AM
Memorial Day is a special day in the U.S. The whole country takes the day off to spend with loved ones and remember the men and women who have lost their lives while serving in the U.S. Armed Forces.
In honor of the holiday, we didn’t feel comfortable conducting “business as usual” on the blog today.
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May 21, 2013 at 12:30 PM
The top of your fundraising pyramid is just that -- a small, concentrated piece of your whole universe, made up of older, rich donors who, though important,
March 22, 2013 at 4:00 PM
Newsjacking may sound like a dirty word, but in these cases, it’s definitely being done for good. Being that today is World Water Day, we found it very relevant to highlight some nonprofits and companies that are trying something different to raise a ton of money, via one dedicated day of fundraising.
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March 18, 2013 at 2:00 PM
To be an inbound-focused nonprofit organization, you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters. This content should help you connect with your audience on a personal level, encourage them to support your organization, and spread your mission within their own network of friends, family, and colleagues.
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