How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages

by Katie Burke

March 19, 2013 at 9:00 AM

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages.

The good news is that the amount of time people spend interacting with media is only growing; the bad news is that traditional PR is rooted in tactics that were only relevant twenty years ago. Hmm. What to do to compensate for that disparity?

by Rachel Sprung

January 14, 2013 at 9:00 AM

press releases marketing

by Anum Hussain

October 1, 2012 at 12:30 PM

marketing and csr

Marketers are sometimes associated with some pretty negative terms: annoying, interruptive, manipulative.

Ouch. What's up with that?

Well sometimes, whether we like it or not, it's our job to market the actions of our company. And sadly, sometimes businesses make poor decisions. Or sometimes they're perfectly justified decisions, but they fail to consider the long term negative impact of those decisions ... like environmental degradation, layoffs in a certain community, or chronic health problems.