Facebook Hashtags Take a Page From Twitter’s Ad Business, and Other Marketing Stories of the Week

by Desmond Wong

Date

June 16, 2013 at 9:00 AM

father duckAlmost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of -- especially while we've been busy prepping to celebrate Father's Day today.

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Twitter Starts Rolling Out Tweet Performance Analytics to More Users

by Pamela Vaughan

Date

June 13, 2013 at 4:30 PM

twitter-sand-artEditor's Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement.

Although there's been no official word from Twitter, today The Next Web alerted us to a brand new Twitter feature. Ready for it?

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5 Ways CEOs Can Be Interesting on Twitter [SlideShare]

by Katie Burke

Date

June 3, 2013 at 9:00 AM

Halligan_Twitter-1Get ready for this stat, marketers, because it's going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. 

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Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets

by Ginny Soskey

Date

May 22, 2013 at 5:22 PM

twitter-cardHold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. 

A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.

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22% of Salespeople Don't Want to Make Money

by Rosalia Cefalu

Date

May 22, 2013 at 12:30 PM

sales-social-selling“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.

In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% said they had used social media to sell.

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