Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.
Most companies spend way too much time trying to tell people what their product or service does and way too little time trying to attract more people using inbound marketing by creating content that their prospective customers care about.
July 10, 2011 at 9:00 AM
The social media world is all abuzz with recent developments from both Google and Facebook. This week on the Marketing Update , Mike and Karen dove into the following examples of marketers experimenting with new features and uses of social media tools .
One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen. This type of video can be a great tool to provide visual instructions on how to complete a particular task on your website or perhaps even to demo your product. While the recording captures your screen, you can also record a voiceover to narrate what's happening to your viewers.
July 7, 2011 at 8:17 AM
It was a big news week for Google last week, and the
announcement of its new Google+ social network
had a lot of us wondering, "How will Facebook respond?"
All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews to be presented via webinars, email and social media.
Inbound Marketing Blog Feed
