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DRTV Derailer #7: Not Using Video Footage Online
Having your spot or show on your website is a necessity, but why not go beyond that? Instead of (...
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DRTV Derailer #3: Information Inconsistency
Imagine visiting a website after seeing an ad, only to find the price is higher and/or the offer ...
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DRTV Derailer #2: Online Shopping Cart
As many as 75 percent of your customers start the shopping cart process and abandon it before com...
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Are You Aware? How SEM Supports TV
Consumers watch TV with laptops and smart phones in hand and yet most TV advertisers are inviting...
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Are You Aware? The Art of Writing Paid Search Copy
The core of successful paid search copywriting lies in writing copy that attracts consumers to cl...
