Irv Brechner

Irv Brechner writes about a wide range of DRTV-driven customer acquisition tactics, trends and issues. He developed acquirgy’s IntelCenter, with 100+ best practices papers, infographics, briefs and more. He writes regularly for Response Magazine, Electronic Retailer, MediaBizBloggers.com, Agency Post and other leading trade publications. You can connect with him on LinkedIn.

DRTV Derailer #7: Not Using Video Footage Online

Having your spot or show on your website is a necessity, but why not go beyond that? Instead of (...

Irv Brechner

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DRTV Derailer #6: Too Many Distractions

Irv Brechner

DRTV Derailer #5: Lack of Accurate Tracking

Irv Brechner

DRTV Derailer #4: Lack of a Robust SEM Program

Irv Brechner

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