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Although marketers all wish the whole "if you build it, they will come" approach worked, we know that building a following requires more effort than simply hitting "Publish." Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it's one that pays off over time.

So what steps need to be taken to actually grow that loyal audience?

To answer this question, we turn to Neil Patel, the entrepreneur who co-founded KISSmetrics, Crazy Egg, and Hello Bar. In the infographic below, Neil shows exactly what successful brands did to grow their loyal online following -- and, better yet, how you can, too. While what worked for the brands below might not work for yours, these insights will give you a solid starting point from which to experiment.



Originally published Feb 20, 2015 12:00:00 PM, updated October 20 2016