You're going to be Googled — by an employer, potential client, customer, etc. — and BrandYourself helps you improve what shows up on the first page of Google for your name. It started when my co-founder couldn't get an internship in college because he was being mistaken for a drug dealer. Back then, the only option was to pay reputation agencies tens of thousands of dollars, despite doing a crappy job.
BrandYourself is a company that services everyone, no matter their situation. It has free software for average people so they can improve their results themselves (like using TurboTax instead of paying an accountant) and higher-level services for people who need extra help.
BrandYourself helps celebrities, politicians, executives and anyone who has unwanted results on the first page of Google.