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Things are moving quickly -- so fast that a trend is over before you've even had a chance to catch up. (Did you miss your chance to use "bae" in your marketing? Don't worry. That's probably OK.)

And the rate of change is quickening as technology provides a platform for trends to spring up in one country and move quickly beyond its own borders, becoming a global movement.

Sparks & Honey has collected and organized the current emerging trends in its recently released annual culture glossary. 

The report outlines 100 trends marketers and agencies should pay attention to in the next year, categorizing each trend under a different category: athletics, media, tech/science, ideology, and humanity. Check out the full SlideShare below to learn more about trends in senior mobility, biased algorithms, and mood marketing:

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Originally published Dec 14, 2015 7:00:00 AM, updated July 28 2017

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Marketing Trends