We all want to be more creative -- to be able to produce insightful, novel ideas whenever we need to.
Yet too often, we sit down with the goal of coming up with an interesting idea only to find ourselves overwhelmed by the activity. Our brains feel as if all the matter has turned to slush. We chastise ourselves for our lack of original thought.
Most people think they know how to "think" -- it seems like it would be a natural skill. But actually, the art of thinking with the goal of coming up with ideas is a specific and trainable skill. And it's one that would benefit any agency employee.