The advertising and marketing industry is facing a talent crisis.
The complexity of marketing and advertising is growing as fast as innovation in technology occurs -- a pace that is difficult for any industry to keep up with. But brands and agencies can’t afford to be the tortoise or the hare in this story. They are simultaneously trying to catch up and look ahead for the next disruption or barrier that could cause their brand to fall behind.
This provides an interesting opportunity for driven marketers who want to advance their career, change jobs, or get into a new field.
Learning a new skill or diving deeper into a area of specialization that is growing can provide talent with the ammunition they need land that coveted position or secure a promotion at their next review.
We’ve looked at the trends and the talent gaps agencies and brands are facing. Check out the eight skills you should consider developing when making career goals for 2015.