What is the best method for new business success?
This loaded question is one I get all the time.
The fact is there’s no magic bullet with new business. It takes patience, perseverance, and truly wanting to make a real difference for a particular brand. And after 15 years of managing numerous agency reviews, I’d say it comes down to two words: timing and relationships.
I recall speaking to the CMO of a small financial company. I asked her how agencies that are prospecting for her business get her attention? The answer was simple. “If they reach out at the right time with relevant information to help solve my issue at hand, I will be interested in learning more about what they are offering.”
That means you need to stay motivated to keep reaching out, to better understand your prospects, and to make your agency ready for its next relationship.
Whether you're a seasoned new business executive or you’re green to the scene, there's always time for a quick tip to help tip the pitch in the winning direction. These bite-sized insights can help you improve and win more new clients. Tweet to share the wisdom.
21 Tweetable Tips to Jumpstart Your New Biz Efforts
Excerpted from New Biz in 140 Characters (or Less) by Lisa Colantuono, which provides new business people of every level with an abundance of actionable new biz tips to improve their results.