As a veteran marketing agency, you’re no stranger to the classic condition known as scope creep -- that uncomfortably familiar condition where a defined project has somehow exceeded its boundaries. The client might be happy, but your bottom line sure isn’t.
So why does scope creep happen so frequently?
It might be because you:
- Want the deal -- badly.
- Want the client to like you, so you skip questions that could be misinterpreted in a negative way or tell us we’re not a good fit for each other.
- Want to get going on the work to show the client how great you are.
- Fail to take the lead even though the client is coming to you for your expertise.
To help you better understand why scope creep happens and the most common scenarios, we’ve put together a free ebook on the issue -- The Ultimate Guide to Inbound Scope Creep. In this guide you'll learn about 13 different instances where scope creep commonly occurs so you can change your processes to prevent projects from going over budget.