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Agencies Blog Posts

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Agency / May 12, 2016 We Swapped Agency Employees for a Day. Here's What We Learned.
We Swapped Agency Employees for a Day. Here's What We Learned.

By Marc Herschberger

agency-swap.jpg

It can be difficult for an agency to take an unbiased look at their internal workings to see if things could be done better -- if efficiencies and improvements could be made. 

To you, that overly complex workflow process works for your team, even if everyone hates it. You’ve never been able to piece together a system to complete that one type of project, so it must be impossible. Don’t even get me started on the mess that is your project management tool. It’s a pain, but it’s your little pain.

Sometimes, you just need to see ... Read More

Agency / January 21, 2016 How to Differentiate Your Agency's Brand: 9 Ways to Stand Out
How to Differentiate Your Agency's Brand: 9 Ways to Stand Out

By Jami Oetting

When’s the last time you heard someone ask, “Do you know of any great massage therapists who can also cut my hair?”

Or “I just wish my physician could fill this cavity after we’re done with my yearly physical?”

Most people don’t trust people who claim to be experts in multiple services or skills. We want to choose a provider of services based on her qualifications and expertise to solve our specific problem. We want to have a strong reason for going with this provider over that.

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Agency / December 15, 2015 Is Tech Innovation Transforming the Agency Industry for the Better?
Is Tech Innovation Transforming the Agency Industry for the Better?

By Scott Neslund

For the past decade, the digital advertising industry has been singularly focused on one thing: building technology to make digital media smarter and more efficient.

This activity has been touted as innovation, but what have we actually achieved as an industry? Not much, considering we devote a mere 20% of our time to tasks that improve performance. The other 80% is largely spent on low- or no-value tasks, according to research from Boston Consulting Group.

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Agency / November 18, 2015 The State of the Agency in 17 Charts
The State of the Agency in 17 Charts

By Jami Oetting

You might trade client (horror) stories with a few other agency execs you know. You might belong to an agency group where people share metrics and financials. Maybe a more established firm shared a few documents and lessons from their high-growth period with you. But where else do you go to truly understand the top issues concerning agency leaders and their team members? 

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Agency / November 2, 2015 The Agency Style Guide: 50 Creative Moustaches to Try This Movember [Infographic]
The Agency Style Guide: 50 Creative Moustaches to Try This Movember [Infographic]

By Jami Oetting

It's that time of year again -- when men forgo the razor to let their facial hair "hang out" in support of Movember, a month-long event to raise awareness and funds in support of men's health.

And typically, you can find some of the most supremely stylish examples of nose foliage within the halls of agencies. While I have no facts to support this, I'm assuming it is because our industry attracts creative minds whose genetic makeup results in interesting facial hair formations. 

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Agency / October 9, 2015 Positioning, Prospecting & Services: Register for the 2-Day Agency Workshop
Positioning, Prospecting & Services: Register for the 2-Day Agency Workshop

By Julie Kukesh

It can be tough for agency owners to get out of the day-to-day challenges and client fires to spend time thinking about the business they are running and what they want for the future of their company. 

But this is necessary if you want to grow. And that's why HubSpot is hosting a two-day workshop just for agency executives on December 2-3 at HubSpot’s headquarters in Cambridge, Massachusetts. This classroom-style, hands-on workshop gives owners the opportunity to get away from the pressures of the office and make time to discover new ways to generate business and deliver better client services.

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Agency / August 20, 2015 14 Elements for an Agency 'About Us' Page That Connects With Clients
14 Elements for an Agency 'About Us' Page That Connects With Clients

By Jami Oetting

The "about" page is typically an afterthought. While designers, copywriters, and CEOs might spend weeks agonizing over what information and pictures are included on your homepage, they rarely consider what elements other than a short description should be included in the "about us" section of the agency's website. They simply pop in some copy and press publish. 

This often leads to confusing, self-indulgent information that tells potential clients very little and can even alienate you from the people you want to hire you. 

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Agency / May 19, 2015 Announcing HubSpot's $3M Partner Agency Growth Fund
Announcing HubSpot's $3M Partner Agency Growth Fund

By Arjun Moorthy

This week at our headquarters in Cambridge, we’re hosting more than 150 of our premium agency partners, as well as our technology partners, for our second annual Open House. It features trainings, panels, and workshop sessions, as well as networking opportunities and updates from HubSpot’s executive team. Today’s updates included the exciting release of Sidekick for Business, our latest partner integrations, and an initiative created just for our premium partners.

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Agency / April 16, 2015 7 Things to Remember in the Quest for an Agency Search Consultant
7 Things to Remember in the Quest for an Agency Search Consultant

By Lisa Colantuono

The changes in marketing can make anyone’s head spin. And the changing agency landscape can have the same impact, if not greater. Mergers and purges happen constantly. Former famed agencies are no longer at the top of their game or even in existence. Others don’t have a handle on social. Digital agencies may not understand true integration. “Integrated” now includes new media channels unheard of even a couple of years ago. And there's a new crop of next generation agencies coming into their own, and even more newbies being born every day. 

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Agency / April 9, 2015 The Boxcar Marketers: How One Agency Grew by Thinking Outside the Box
The Boxcar Marketers: How One Agency Grew by Thinking Outside the Box

By Jami Oetting

You’ve watched them flash by as you wait impatiently at the tracks: stacks of rectangular containers carried by a fast-moving convoy. They are usually adorned with splashes of spray paint -- a bandit’s “artwork” during a pause in motion.

These steel storage units may seem like an unlikely fit for the world of branded marketing experiences, but this is exactly why they make such an imapct.

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Agency / April 6, 2015 Looking Back on the Influence of 'Mad Men'
Looking Back on the Influence of 'Mad Men'

By Jeff Swystun

In 2007, I was new to DDB having been appointed chief communications officer at the storied advertising agency. One of the first memos that hit my desk was a “heads up” that Doyle Dane Bernbach was going to be featured in a new television series. Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men.

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Agency / April 3, 2015 The 12 Greatest Advertising Movies Ever Made
The 12 Greatest Advertising Movies Ever Made

By Matthew Chernov

The first official TV commercial aired in 1941 when a paid announcer uttered the magic words: “America runs on Bulova time.” Since then, television and advertising have been inseparable. From classic sitcoms like “Bewitched,” to dramas like “Thirtysomething” and “Melrose Place,” stories set in ad firms have fascinated viewers for decades. Yet none of those shows captured the essence of advertising better than AMC’s brilliant “Mad Men.” With its nuanced dialogue, stylish art direction and superb performances, the series riveted our attention like no other. Alas, all good things must come to an end.

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Agency / April 2, 2015 You're Shameless: Creative Examples of Agencies and Their Self-Promotion Campaigns
You're Shameless: Creative Examples of Agencies and Their Self-Promotion Campaigns

By Jami Oetting

When I was in high school, our neighbors decided that instead of adding to their growing family by going down the traditional route of adopting a dog, they would instead get a rooster. 

Now, this wasn't that uncommon, as my other neighbors had a cattle farm. (And yes, this is fulfilling every stereotype you have about someone who grows up in the "fly over" zone.) 

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Agency / February 17, 2015 Too Many Tools? New Data on the Complexity of Marketing Technology
Too Many Tools? New Data on the Complexity of Marketing Technology

By Jami Oetting

When I worked at an agency, we had numerous spreadsheets outlining all of our clients and the tools they used and we used to manage their account and campaigns. 

The lists were endless by the time we included social media profiles, email marketing software, CRM, analytics accounts, marketing automation platforms, the website credentials, blog CMS login, form tool, etc. That didn't even include the tools we used internally, such as time tracking, file management, and project management tools

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Agency / January 14, 2015 10 More Fast-Growing Independent Agencies You Should Know
10 More Fast-Growing Independent Agencies You Should Know

By Jami Oetting

The digital demand has changed the face of agencies. 

This is especially evident when you look at the fastest-growing firms: Agencies with a speciality in data, product innovation, and multicultural marketing are a dominant force on these lists. 

Current research from SoDA, an organization representing digital agencies, support this trend. It found that clients rank product and service innovation as the second most valuable asset an agency can offer. 

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Agency / January 6, 2015 The 10 Fastest-Growing Promotion Agencies
The 10 Fastest-Growing Promotion Agencies

By Jami Oetting

Brands want specialists. 

They look for agencies that have the work to prove they can do what they say they can do. They need proof. 

The promotion marketing industry is no different. These agencies need expertise in organizing large, complicated events. They need a track record that proves they can dream up experiences customers and brands love. They need the experience to know the legal precautions of running a sweepstakes.  

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Agency / November 21, 2014 5 Ads That Defined the Creative Journey of George P. Johnson
5 Ads That Defined the Creative Journey of George P. Johnson

By Jami Oetting

George P. Johnson (GPJ) is an experiential marketing firm based in Auburn Hills, Michigan, with 29 offices worldwide. Founded in 1914, the agency has grown to employ more than 1,300 people. Part of the Project: Worldwide agency network, GPJ recently launched a sports marketing agency, boasts a manufacturing space for creating marketing materials, and has worked with IBM, Toyota, and Volkswagen.

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Agency / November 18, 2014 The 10 Fastest-Growing Hispanic Marketing Agencies
The 10 Fastest-Growing Hispanic Marketing Agencies

By Jami Oetting

It's one of the fastest-growing consumer segments: The Hispanic population has increased by 50% since 2000. And currently, this group represent $1.2 trillion in buying power.

And it's a complex group of people made up of people from different ethnicities and with different language backgrounds. What's confusing for marketers is that the lines between Hispanic marketing, multicultural marketing, and general market marketing are unclear.

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Agency / November 13, 2014 The Path to New Business? 20 Agencies That Have Published a Book
The Path to New Business? 20 Agencies That Have Published a Book

By Jami Oetting

You might not be the type that enjoys being holed up in a derelict cabin, frantically typing to try to finish your masterpiece. You thrive on the hum of a busy office -- full of people with quirks, big personalities, and a lot of passion.

But it might be worth it to put aside your need for human interaction, take a break from hand-holding clients and meet-and-greets, and spend some time putting "pen to paper."

Many ad agency leaders have found success through solidifying their firm's manifesto, outlook on the industry, and business advice in the form of an old-fashioned hardback book.

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Agency / November 6, 2014 Get to Know the 15 Fastest-Growing Independent Agencies in the U.S.
Get to Know the 15 Fastest-Growing Independent Agencies in the U.S.

By Jami Oetting

It's a tough time to grow.

Even though overall marketing budgets have grown in 2014 and are expected to rise in 2015, few agency leaders would claim they feel the benefits.

Outsourcing to lower cost freelancers, unstable project work, and a lack of client loyalty has meant agencies have to change the way they market themselves, charge their clients, and even source creative talent.

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Agency / October 30, 2014 From Polish to Peanut Butter: 16 Products Launched by Ad Agencies
From Polish to Peanut Butter: 16 Products Launched by Ad Agencies

By Jami Oetting

Agencies have within their walls some of the most brilliant creative and strategic minds.

But these creatives are subject to the volatile business of agencies — project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.

Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.

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Agency / November 19, 2013 RFP — May you R.I.P.
RFP — May you R.I.P.

By Rose McKinney

Believe it or not, I once enjoyed completing RFPs. There was something accomplishment-oriented — almost like making checkmarks on a list — about pulling all the right information and submitting it in the exacting detail that the prospective client requested. It was exciting to know the other agencies were pulling all their information together, too, and that in a few short weeks, we might pass each other upon arriving or leaving the pitch.

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Agency / October 22, 2013 Create a Connection Through Language with the Hispanic Community
Create a Connection Through Language with the Hispanic Community

By Mario Carrasco

It’s no surprise that many companies desire to aggressively pursue the Hispanic market. There are currently 52 million Hispanics living in the U.S. today, and that number is expected to reach 132.8 million by 2050, which makes them the fastest growing demographic in the U.S. And with purchasing power expected to reach $1.5 trillion by 2015, it’s fair to say that Hispanics will drive consumption in the U.S. in the years ahead.

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Agency / June 28, 2013 Lipstick on a Pig: Why Design Without Clarity and Strategy Can Become a Real Pig
Lipstick on a Pig: Why Design Without Clarity and Strategy Can Become a Real Pig

By Cliff Findlay

Often, we get clients coming to us asking for design. Hey, we’re a design agency! However, after careful questioning, we realize that they don’t actually want a design; they want more business, new clients, greater turnover, etc. They come to us with stories of how the last design agency let them down, and they were really unhappy with the outcome because they didn’t get the returns they were expecting.

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Agency / June 19, 2013 POV: Interview with Allison Kent-Smith, Founder of smith & beta
POV: Interview with Allison Kent-Smith, Founder of smith & beta

By Jami Oetting

Welcome to The Agency Post. Tell us about yourself.

I am the founder and managing partner of smith & beta, a new kind of digital and technology education company. My background is in “digital” and business development within both small and large agencies. I held roles as director of digital/interactive development at two noted agencies: Crispin Porter + Bogusky and Goodby Silverstein & Partners. I also co-launched a school a few years ago called Boulder Digital Works (BDW) in Boulder, Colo., a city with an insurgence of technologists and entrepreneurs. Before advertising, I focused on strategic partner management and development for large consumer brands.

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Agency / June 4, 2013 POV: Interview with Jim Scott, Co-founder of mono
POV: Interview with Jim Scott, Co-founder of mono

By Jami Oetting

Tell us about mono. What differentiates it from other agencies?

To start, we built mono differently — from the ground up. When we formed mono nearly 10 years ago, agencies were slow, bloated and couldn’t think or work in new and modern ways. Work was done in silos, and as ads were created, everything else was bolted to them – without regard for real engagement, impact or change. Everything was focused on “the work” and the status quo, not helping the client change their business.

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