How a Small Music Company Transformed Their Marketing in a Big Way

This blog post is one of several Marketing Transformation Success Stories we'll be featuring in celebration of Marketing Transformation Week , April 4-8, 2011. 

Josh Shriber is like many small business owners. He's passionate about his company. He loves his customers. And he has had his share of struggles attracting more of them.

“We had a website that was basically a commercial,” says Shriber, who is the Founder and Director of Jammin' With You , a small business that provides in-home music lessons in Boston. "The only way people could express interest in our service was by email or phone, and that didn’t happen very often."

Jammin With You's marketing transformation began in the fall of 2009. Eighteen months later, Shriber describes the impact of the transformation as nothing short of "game-changing."

Here's a quick look at how and why Jammin With You decided it was time to transform their marketing—and the incredible results they've been able to achieve.