If you are like me, you don’t think much about the time you spend watching online video. It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences.

The latest study from Arbitron and Edison Research, “ The Infinite Dial 2010: Navigating Digital Platforms ,” did exactly this type of quantification, revealing some promising trends about online video.

us online video viewers time spent with online video

Marketing Takeaway

The growth in people’s consumption of online video is a sure sign you should get involved in video marketing. This doesn’t have to be a huge project that requires its separate team and expensive equipment. You can start small by hiring a video production intern and doing a few interviews with your customers, demoing your product in a more engaging way or even showcasing the quirks of your employees.

Your Website Is Your Harbor

No matter how fantastic your video content is, it won’t compensate for a poor website. When people see something of interest, their first instinct is to visit the author’s website. So make sure your videos are also embedded on your own web pages, optimized for the right keywords and giving enough context to people unfamiliar with your business.

What video projects are you going to start working on?

Originally published Apr 11, 2011 12:23:00 PM, updated October 20 2016


Video Marketing