One of the challenges for many marketers is bridging the gap between online and offline information. An emerging tool that some businesses are choosing to adopt is the mobile barcode, often called QR Codes or 2D Barcodes. These barcodes appear in offline materials such as product packaging, advertisements, magazines, and other materials to allow interested consumers to acquire additional information online.

People with smartphones have barcode readers that can scan a mobile barcode to perform an action. Typically, a mobile barcode will hold a small piece of information or an action. For example, a person could scan a barcode to watch a video, visit a website, get a text message, call a phone number, or perform other actions. As a marketer, it is easy to understand the value of connecting these actions with offline marketing efforts. But what are the best practices for their use?

Emarketer has compiled data on mobile barcode usage that can provide guidance for mobile barcode best practices.

7 Key Mobile Barcode Stats for Marketers

1. Microsoft Tag is the leading technology used for mobile barcodes.

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2. U.S. tops growth in mobile barcode adoption.

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3. Print materials lead the way for QR code placement.

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4. Andriod users have used mobile barcodes 9% more than iPhone users.

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5. Deals and additional information are the top uses for mobile barcodes.

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6. Mobile barcodes are low on the list for ways consumers want to receive coupons.

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7. 64% of mobile barcode users are women.

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Which of these data points helped you better understand mobile barcode best practices?

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Originally published May 4, 2011 12:47:00 PM, updated July 28 2017


Mobile Marketing