If Facebook ads don’t grab your attention, will 10 cents change your mind?

The Facebook Credits currency, already used by social game developers to process payments on the platform, is now the reward for users who watch certain ads. Certain ads- mostly those in games. CrowdStar , Digital Chocolate and Zynga players have it easy on this one.


Digital Chocolate games


The average ad compensates one credit (worth 10 cents) which can be saved and redeemed for Facebook Deals .

Facebook Deals, like Groupon , is a daily deals service currently available in Atlanta, Austin, Dallas, San Diego, and San Francisco including retailers such as Target , Walmart and Best Buy . Before last week, credits only allowed the purchasing of virtual goods in other games or programs like magazine subscriptions.

Rather than those annoying, completely irrelevant ads everyone just wants to punch, these may very well entertain viewers. Dan Greenberg, CEO of Sharethrough , deems this branded entertainment replacing interruptive advertising to be enjoyed by consumers and their friends.

In addition to Sharethrough, Facebook is working with SocialVibe , Epic Media and SupersonicAds ; TrialPay will provide analytics.

According to AdWeek , “Facebook is hoping the new incentive-driven model will remedy its categorically low click-through rates on banner ads.”

So the consumer benefits by getting paid to watch an ad. But is the product benefitting as well? Just because someone watches the ad doesn’t guarantee his or her interest or purchase. Huffpost Tech ’s current poll results say 35.83 percent will watch video ads for Facebook Credits, 46.76 percent will not , and 17.41 percent are unsure.

And by simply sifting through user comments online, nobody seems too positive about this new idea.

Will you be likely to check out the ads and purchase, or are you in it for the dime?

Originally published May 9, 2011 4:09:00 PM, updated July 28 2017


Facebook Advertising