horse mouth Want to know how to take advantage of Facebook for marketing ? Who better to take advice from than Facebook itself? Coming right at ya, the Best Practice Guide for Marketing on Facebook, straight from the horse's mouth.

Facebook's new ebook highlights best practices for reaching your business objectives on Facebook, explaining its five guiding principles for Facebook marketing and offering a deeper dive into how to make the most of Facebook tools , applications, plugins, and analytics based on specific objectives. The guide also includes examples of how well-known brands have used Facebook's tools for marketing, sprinkled in throughout the book. Check out the full guide below.

Best Practice Guide: Marketing on Facebook


Five Guiding Principles of Facebook

The content of the guide is based on Facebook's five guiding principles of marketing on Facebook:

  1. Build a strategy that is social by design.
  2. Create an authentic brand voice.
  3. Make it interactive.
  4. Nurture your relationships.
  5. Keep learning.

A great summary of key principles on which to base the foundation of your Facebook marketing strategies, these principles can also easily be applied to a business' approach to marketing on other social media platforms as well, including LinkedIn and Twitter.

What's Your Facebook Objective?

Facebook's guide also takes a closer look at specific steps marketers can take depending on their particular objectives, whether a business is looking to (1) foster product development and innovation, (2) generate awareness, (3) drive preference and differentiation, (4) increase traffic and sales, (5) build loyalty and deepen relationships, (6) amplify recommendations and word of mouth, or (7) gain insights.

Not yet using Facebook for marketing? What are you waiting for? No more horsing around.

What do you think of Facebook's new best practice guide?

Photo Credit: Graeme Newcomb


Originally published May 11, 2011 12:00:00 PM, updated October 20 2016