There's no shortage of data and infographics to illustrate how dramatically the Internet and mobile devices have impacted consumer behavior. No longer do we rely on advertising or the Yellow Pages to inform our shopping decisions; rather, we "Google it," ask our friends on Facebook, browse through product ratings and reviews or turn to sites like Yelp to get the scoop on what people think of a local business.
Last weekend, when the Bruins' Patrice Bergeron sustained a hit during an NHL playoff game and failed to return to the ice, my husband — who does NOT use Twitter — asked me to see what the Twittersphere had to say about his status...
because he knew we'd get the scoop on Twitter first.
The Modern Marketer
When I started my career in marketing, all of our communication with prospects and customers happened across three basic channels: print, broadcast, or in-person. All communication was one-way and "on message."
Also, dinosaurs roamed the Earth.
In 2011, the number of channels through which companies can communicate is virtually infinite — as are the number of ways that consumers can tune out or avoid any communication they perceive to be irrelevant, uninteresting, or "one size fits all."
Adapting to this shift isn't optional; it's critical. But there's more to it than just boning up on the latest social media tools or launching a blog. It's not about the technology;
it's about the mindset.
Are You a Modern Marketing Superstar? ...Or not?
Change is hard. But irrelevance [and failure] is ever harder. Which is why we've created
a quick-and-easy online quiz
to help you gauge where you are on the "Modern-Marketing-Superstar-to-Luddite" spectrum.
Start by going to
to take the 10-question quiz. Once you have your score, do one of the following:
A) A Victory Dance.
If the quiz confirms you're a Modern Marketing Superstar, by golly, shout it from the highest rooftops! Post your score in the comments below and we'll do our best to show you some online love.