We have had visits from several East coast venture capitalists over the last couple of weeks. For the most part, the folks we are meeting are thoughtful about internet marketing, the space we are focused on. For kicks this weekend, I decided to run each of them through the
to see which of them went beyond talking the talk and was walking the walk on the internet.
The website grader algorithm was developed with the help of a friend of ours from MIT with a math PhD and uses a proprietary blend of over a dozen different variables, including search engine data, website structure, approximate traffic, site performance, and others. A few of those variables are shown below in the comparison chart, for your interest.
Congratulations to the folks over at Highland Capital who came out on top of the East coast vc heap. A website grade of
for Highland Capital means that of the thousands of websites that have previously been submitted to the tool, our algorithm has calculated that this site scores higher than 89% of them in terms of its marketing effectiveness.
I plan to do a similar post in the near future comparing the West coast vc's to eachother and will take a look at how the West compares to the East. Now that I have all this data in our system, we can show trendline information on how these firms change over time, if there's interest.
Let me know if you feel like I left your favorite East coast vc out or if you want to make sure I include your favorite West coast firm in my next post...
-- Brian Halligan.
Originally published Apr 24, 2007 11:33:00 AM, updated March 21 2013