As a relatively regular
blogger on a couple of blogs, I've had the good luck to have several of my
stories make it to the digg front page. As such, I often have people ask me
what the secret formula is for having a story make the front page of digg. The
honest truth is, I don't know. I haven't come up with any sure-fire ways to
ensure that your brilliant article will get dugg up to the front
However, I do know what I
think are reasonably effective ways to ensure that your digg story gets buried.
As it turns out, getting a story buried is much easier to do than getting a
story on the front page -- so I thought I'd write about that instead.
7 Sure-fire Ways To
Lose Friends And Get Your Story Buried On Digg
#1. Write a title
that makes it clear that the story is SPAM:
It is not sufficient to
simply write a crappy title. Crappy titles are much too easy to ignore. What
you want is a title that will motivate a pool of digg users to take time out of
their busy days and come bury your story. However, some subtlety is required.
If it's too obvious that it's spam, you might fail to get buried because
everyone believes the story is so obviously spam that a bunch of other people
have alreay buried it. The key is to find the right balance to ensure that
people will take action.
#2. Write a
description with a sales pitch:
Of course, the title can only go so
far. You might be able to lure a few digg users before their morning cup of
coffee into doing what is morally right and visiting the story to burying you.
But, now you need to close the deal. Make the description some sort of salesy
"call to action".
#3. Suggest that
Bill Gates is Cooler Than Steve Jobs:
No more needs to be
#4. Suggest that
Steve Jobs is Cooler Than Kevin Rose:
This one is a bit more nuanced
than #3. As it turns out, only 23% of the digg user base actually believes that
Kevin Rose is cooler than Steve Jobs. But, this is a sufficient number to get a
story buried. As it turns out, you can't reverse this and try to get the other
77% to bury you by saying Kevin Rose is cooler. Those people are way too
pragmatic and sure of themselves to come waste time burying your
#5. Use Your Own
Often, you do a decent job at #1 and #2 above, and get
some good burying activity. But, you don't really generate the comment flames
and name-calling that you could have. One way to achieve a higher level of
vitriolic response is to make sure you post your story from your own digg
account. As it may not be obvious you're posting your own story, you can write
the description in the first person so they know for sure it's you.
#6. Make This Your
First Submitted Story:
Some digg users that have recently had some
"happy moments" might make the mistake of cutting you some slack before they
decide what a schmuck you really are. One way they'll do this is to check out
your history and see what kind of other stories you've submitted or comments or
voted on. Make sure you haven't voted on anyone else's article and if you have
submitted other articles, they should follow these guidelines too.
#7. Leave Some
Crappy Comments On Your Own Story:
Ideas for actually coming up with
appropriately crappy comments is beyond the scope of this
Bonus #8. Never,
ever write about Google, Apple or digg itself:
Doesn't matter how well
you do at the seven items above, but if you make the mistake of including any of
these companies in your story title, description or somehow make a passing but
glowing reference you greatly diminish your chances of being
Of course, nothing in life
is guaranteed. But, if you follow the steps above, you've got a decent chance
of having a sure-fire loser of a story. Let me know if I missed any and leave
them in the comments.
Originally published Apr 25, 2007 8:54:00 AM, updated March 21 2013