Facebook Provides New Resource for Non-Profits

Facebook just got better for non-profits. The most popular social network announced its launch of a new resource center specifically designed to support not-for-profit organizations. Non-Profits on Facebook offers several tutorials, open discussions, and educational materials that help non-profits raise awareness and funds via Facebook.

Up until now, Facebook hasn’t quite provided non-profits a clear path to utilizing the network effectively. This is an exciting new step for organizations looking to improve their cause-marketing initiatives through social media.

In fact, as part of the resource center, Facebook published a “ Getting Started ” guide that includes both set-up instructions in addition to best practices for using the network and connecting with online communities.

In a recent study from Idealware , approximately 53% of non-profits use Facebook and update their profiles regularly. In addition, 80% of those surveyed think it’s working to enhance relationships and reach new supporters. Facebook’s new resource center might help turn some of these thinkers into more confident knowers regarding the effectiveness of social media for non-profit causes.

The new resource center already has more than 411,000 Likes, and the trend continues to climb upward.

Marketing Takeaway

Establishing new relationships and growing supporters are huge undertakings for non-profits. Because of this, having an end-to-promotional strategy, which includes social media tools, is crucial to ensuring these efforts are successful. Non-profits can no longer rely on outbound marketing tactics to reach an audience that now largely lives online. Using Facebook's new resource center, non-profits can access the guidance they need to help achieve their goals more effectively on Facebook.

What do you think about Facebook’s new non-profit resource center?