describe the image Celebrity “hairpreneur” Chaz Dean is the go-to guy in LA for all things hair. A stylist for the past 20-plus years, he has worked his way up from an assistant in high school to learning the industry and opening his own salon catered to celebrity culture and its high end market.

Dean created his own products as a solution to prevent damaged hair from the harsh detergents and chemicals in regular shampoos and conditioners. Now a successful line and dominant part of his business, WEN Hair & Body Care is designed to cleanse rather than strip. His products have been featured for the world to see in magazines like Natural Health , InStyle , Woman’s World , OK! , and W .

In this Rise to the Top interview with David Garland , Dean reveals his advice for launching a business and stresses strategies including, but not limited to:

Don’t let your pride get in the way. If you don’t accept this tidbit of wisdom, then whatever it is you’re trying to promote -- a business, an idea, a product -- won't work out.

Connect with your customers on a personal level . People want to be connected to a person, so incorporating personality is essential. Try to connect with them by reaching out and finding out from your customers where their passions lie.

Create the complete experience. Simply put -- if you’re going to do it, do it right.

Know your market, and be ready for it. If you do your job, your customer will be pleased. Keep their lifestyles in mind when marketing. Not only will he or she notice the effect of your work, but others will too. It’s the snowball effect: if everyone is connected, everyone will talk.

Totally cliché, but honesty is key:

“I believe in educating my clients… the more honest I am, the more they believe in me, rely on me more.”

 
What other entrepreneurial business tips can you learn from "hairpreneur" Chaz Dean?

Originally published Jun 3, 2011 4:30:00 PM, updated July 11 2013