Finding the right person to manage your company’s social media presence can be a challenge. Should your CEO be blogging? Who should be tweeting? “What’s more important,” says David Meerman Scott, “is do you have something to say?”
You, yourself, don’t have to be on social networks, David notes. But your business should. So how do you decide whether social media should be an in-house responsibility or something you outsource? Here are a few quick tips:
Test to See If You Are Good at It
Do you like writing emails? Do you care about crafting a well-written email that people will be interested in reading? “In that case,” David says, “you will probably make a good blogger.” If you don’t enjoy it, you probably won’t enjoy blogging either.
Another test: before you start blogging and tweeting, start leaving comments on blogs similar to what you want to launch. That will give you an idea of what it takes to engage an audience on these channels. If you find you like that, you will most likely be successful at blogging and increasing engagement through social media.
If You Aren’t Good at it, Consider Outsourcing
If you are thinking about outsourcing, the right people to hire would be professional journalists. Don’t outsource to the so-called social media experts, David advises. Reporters are great at telling stories that are interesting to readers.
Are you planning on outsourcing blogging and social media engagement?
Originally published May 23, 2011 9:00:00 AM, updated October 20 2016