HubSpot's partners are professional inbound marketers who know a thing or two about how to get great scores on Website Grader . Lucky for you: they've been so kind as to share a lot of their great tips with the world, right here! Read on to learn about what the pros think you should do to ace your website exam.
Create Content - Blog!
All of our partners agree that creating lots of content is important. Partner Top Line Results say they notice "a significant jump in Website Grades when the sites' total number of pages hits 200," and their answer to how to do this is simple: "Create pages. There's no magic here. Blog, blog, blog."
Mark Lennon of Espresso B2B Marketing backs them up by pointing out some brand new HubSpot data that shows "businesses that blog have 55% more website visitors than companies that don’t blog...and B2B companies that blog get 67% more leads each month than companies that don’t blog."
If that doesn't convince you that blogging is a great idea, Lynton Web lets us know that "crafting a useful blog is a surefire method for generating more inbound links to your website. By writing blogs that are informative and engaging, other bloggers will want to reference and include a link to your article on their blog."
The folks at Union Street Media also point out recent updates to the Google algorithm that indicate Google "continues to reinforce the value of original content....and when you consistently blog with sticky, relevant content, your site will not only score highly on website graders such as with HubSpot, but it will also be able to weather the storm of updates from Google."
Set a Schedule for Content Creation
Creating content is a great way to get ahead online, but sometimes it's hard to get started. HubSpot Partner Diget t explains that they "know the value of consistently creating fresh content, but when it gets busy around here, scheduled blogging is the first thing to slip. So we knew we had to establish an editorial calendar and appoint one staff member the task of keeping everyone else on schedule." Greg Elwell at B2B Inbound had a great suggestion, with instructions, to create a blogging worksheet to keep you on topic and on schedule.
Optimize & Promote Your Blog
The Brightfire Marketing Blog points out that maintaining a great blog is a good start, but "optimizing on-page elements such as page titles, meta descriptions, and images with your keywords helps your content get found by search engines." Additionally, they recommend that you "promote your content across social media and encourage people to share your content. This will result in more web traffic as you drive people to your blog." Union Street Media agrees and also suggests that "having ways to share your content at the click of a button makes it more likely to be shared and socially promoted."
Collect Links From Other Sites
Growing your online footprint is one the key reasons to blog; another is that blog posts are great places to collect links. As Martine Hunter of the B2B Ideas @ Work blog explains, "Inbound links are links from pages on external sites that connect back to your site, and they are key factors in off-page SEO. Search engines place emphasis on the authority of a web page to determine search rankings. Inbound links have real influence on a website’s authority and its ability to drive traffic."
She goes on to say that "the best way to build inbound links is to create remarkable and relevant content." However, sometimes links aren't as quick to come as you would like. Digget explains that, "instead of bemoaning our lack of links, we’re starting to share our content in more ways, and in different places." They go on to recommend guest blogging. One great approach to getting guest blog post opportunities is described by Hunter, who asks if "you frequently read blogs relevant to your website? If so, offer to write a series of blog posts for the owner, and ask for some links in the published post in return. Very few blog owners will refuse free and unique SEO content."
Ray Wright at Maastary also explains that you can look at the links of your competitors to find new websites to target for link building opportunities. He goes on to outline how to find out where your competitors links are coming from and even offers to help out if you are just getting started.
Pull It All Together
In all their advice, our partners manage to outline a very good inbound marketing plan. The secret to Website Grader success isn't really about the grade you get, it's about the overall benefits to your business as the visitors and leads start rolling in. However, if you are a perfectionist, or your boss really wants a 99, Spot has the answer. On the Inbound Marketing Blog by Spot , he outlines a full approach to increasing your Website Grader score as much as possible.
Originally published May 31, 2011 5:00:00 PM, updated December 19 2018