Another statistic that shocked me while doing my research for the Science of Website Redesign webinar was that 68% of marketers said they redesigned their website in the last 12 months - 34% in the last 3 months plus another 34% from 4 to 12 months ago.
And, the marketing teams are the ones driving the majority of the website redesign projects, 55% of the website redesigns were initiated by the marketing team .
Are we as marketers in a constant state of website redesign? Why? Is this good? Is this bad? What do you think? Leave a comment below to discuss, and join my Science of Website Redesign for more research like this, plus tips and tricks on what you should be doing with your website.
Originally published May 31, 2011 3:00:00 PM, updated March 11 2019