Another statistic that shocked me while doing my research for the Science of Website Redesign webinar was that 68% of marketers said they redesigned their website in the last 12 months - 34% in the last 3 months plus another 34% from 4 to 12 months ago.

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And, the marketing teams are the ones driving the majority of the website redesign projects, 55% of the website redesigns were initiated by the marketing team .

website redesign timing data graph hubspot resized 600 who starts website redesign projects hubspot

 

Are we as marketers in a constant state of website redesign?  Why?  Is this good?  Is this bad?  What do you think?  Leave a comment below to discuss, and join my Science of Website Redesign for more research like this, plus tips and tricks on what you should be doing with your website.

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Originally published May 31, 2011 3:00:00 PM, updated March 11 2019

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Website Redesign