68% of Marketers Did a Website Redesign in the Last 12 Months [Data]

Another statistic that shocked me while doing my research for the Science of Website Redesign webinar was that 68% of marketers said they redesigned their website in the last 12 months - 34% in the last 3 months plus another 34% from 4 to 12 months ago.  And, the marketing teams are the ones driving the majority of the website redesign projects, 55% of the website redesigns were initiated by the marketing team .

website redesign timing data graph hubspot resized 600 who starts website redesign projects hubspot


Are we as marketers in a constant state of website redesign?  Why?  Is this good?  Is this bad?  What do you think?  Leave a comment below to discuss, and join my Science of Website Redesign for more research like this, plus tips and tricks on what you should be doing with your website.