In the previous episode of the Weekly Marketing Cast we discussed whether businesses should outsource social media marketing. The topic sparked a healthy discussion, leading to more than 20 thoughtful comments by our readers!
Some said that real industry experts should be the ones sharing content. Others pointed out some legitimate concerns with outsourcing. Let’s continue this discussion with a slight twist: if you decide to outsource your social media marketing, who would you hire?
Don’t Outsource to Marketing Experts
Marketing experts are good at hyping product. But this is not what you need, says David Meerman Scott. You need someone who is good at telling stories. This is the backbone of inbound marketing—creating valuable content to attract visitors to your site and to convert them into leads and customers.
If you need some help with content creation and social media marketing, David recommends hiring a journalist. You could outsource to a newspaper reporter, a magazine writer or a photojournalist. “Those people know how to tell a story,” David says. They work well on deadlines and are able to tackle different stories with skill.
Who would you outsource your social media and content creation to - marketing experts or journalists?
Originally published May 30, 2011 11:00:00 AM, updated July 08 2013